Mubarak Alkebaisi (Alkubaisi)

THE GULF REGION

Mubarak Alkebaisi (Alkubaisi) is a researcher in media, film, television, advertising, marketing, and corporate strategy & communication. With a Master’s degree in Media & Advertising from University of Leicester in United Kingdom, Mubarak has specialised in streaming video on demand services and its expansion beyond the West, focusing in the role of cultural specificity in his region, the Arab states of the Persian Gulf (GCC), in the adoption and perception of SVOD services, as this was the topic of his Master’s degree dissertation. He had worked previously in the GCC region as a script-writer, journalist, and in the field of television production. He is currently the managing director and founder of Perhaps Consultancy, which is specialised in implementing research in the practices of television, film, advertising, promotional campaigns, and marketing. Among his other research interests are: political communication (populist discourse), public relations, identity & representation, consumer research, and Middle Eastern Studies.